Hi I’m Kara, your early-stage bff
I help founders confidently speed ahead with the information and feedback in the moments they need them most.
I help you make better decisions, Faster
I’m a 2× founder (Dripkit - Acquired, WorkMade) and strategist with 12+ years of experience launching new products & companies - from tiny startups to fortune 500s, being first brand marketer at Jinx and Capital and helping founders navigate the nuances of building and launching something totally new.
a few ways I can help..
As someone who’s done everything but the software devleopment, you can tap me for anything from how to incorporate to how to respond to a weir email…but here are the areas I really shine.
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You could have the best product in the world, but if you can’t clearly communicate the benefits for your users and how you make them happen, you’ve got nothing.
I can help you nail your:
Elevator Pitch/positioning statment
Brand Strategy
Marketing Headlines
I combine my skills as an award winning copywriter and Brand Strategist (Gold & Silver Clios, One Show Merit and more) ….
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The biggets mistakes I see founders make is building it all and launching it to crickets. In Go-to-market sprints we build strategic plans for
Creating an MVP
Getting pre-product tractions
Finding your first paying customers
Creating buzz
Most importnalt let’s make sure your vision maches your customer’s reality before you flush hundreds of thousands of dollars down the provervial toilet
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Everything costs 2-3x and much and takes 2-3x as long as you think it will. Planning your financial future is important and unfortunately requires some “insider” knowledge I’d love to share. In these sprints we cover:
Fundraising Strategy - How much, from whom, and when do you raise?
Pitch deck story - Most investors will look at your pitch deck in 2 minutes or less - Let’s nail your topline story optimized for $$$.
Pro-forma and Projections - Don’t hire a finance guru, hire an founder who knows how to determine what you really need and how far it will get you both optimistically (projections) and realisitically (your bank account)