After graduating from UC Berkeley with a super useful philosophy degree and a broken heart, I bought a one-way ticket to New York City, determined to combine my passions for strategy and creativity and become a Mad Men advertising creative.

I quickly found myself doing something even more exciting than writing Coca-Cola commercials, helping brands and media companies launch new products at Campfire. A new beverage for Captain Morgan. A new Disney movie. New show for HBO.

It was really fun, but the real value was learning how to break through the noise. How do you capture people's attention and get them to care enough to take action?

Soon I got the entrepreneurial itch. In 2016, my co-founder and I created Dripkit, a patented coffee brewing innovation. We fundraised, manufactured a completely new CPG product, secured great press, won awards, and built strong partnerships with top roasters like Stumptown and retailers like Nordstrom and Ace Hotel. I left in 2019. Dripkit was acquired in 2022.

After Dripkit, I split my time between consulting as a brand & creative strategist for corporate clients like Google, Samsung, Pinterest, Notion and working with early-stage startups in almost every industry, from healthcare to fashion to AI.

I stepped in as the first brand leader at Jinx, rebranding the company and redesigning their e-commerce site to 4x conversion. At Party Round, I helped launch viral campaigns like VC NFTs.

Then one of my clients offered me a co-founder role at WorkMade. We fundraised, built, and launched an ambitious fintech platform for solopreneurs with a 20,000-person waitlist.

And that's where it became clear: launching (not scaling) is where I belong. I'd rather use all I’ve learned to help tons of founders launch than scale one company myself. So I created BFF.

I work with first-time founders who deeply care about their mission From idea stage up to their first million in revenue.

I only have one goal, giving you the best chance to you turn your vision into a business that actually works.