I started my career at Campfire, an creative agency that launches new products and entertainment franchises. There, I learned how to bring something new into the world — break through the noise and build brands people actually want.

In 2016, I started working on coffee innovation Dripkit. My co-founder and I fundraised, manufactured a patented cpg product, secured great press, won awards, and built strong partnerships with top roasters like Stumptown and retail partnerships with Nordstroms, Ace Hotel and more before leaving in In 2019 (Dripkit was acquired by packaging company Nuzee in 2023.)

After Dripkit, I split my time between consulting as a strategist for coroporate clients and with early stage startups. I briefly stepping in as the first brand leader at both Jinx and Capital (then called Party Round.)

At Jinx, I worked with the founders during a critical post-paunch period to Rebrand and build an entirely new website 4xing the conversion rate, and launching retail partnerships with Petco, Chewy and marketing partnerships with Barry’s Bootcamp and Pressed Juices.

At Party Round I started with Pitch Deck writing and then worked with the team to help them build a cult Twitter following, and launch buzz building campaigns like a series of VC NFTS.

Shortly after a founder I was consulting for asked me to join WorkMade as a co-founder, where I spent a year and a half working on fundraising for and launching an ambitious Fin-tech platform for Solopreneurs before deciding (at least for inight now) I prefer to be a “Come in and fix it” kinda gal than a build it and scale it one (thank you adhd.)

Now I have a one year old, I’m kinda tired and I LOVE guiding founders through the process I’ve become soooo familiar with.

That’s how Best Founder Friends was born.